Responsibilities
- Studio Leadership
- International Team Management
- Creative Direction
- Design Ideation
- Vendor & Agency Management
- Executive Presentations
- Design Guidelines
Shaping the creative direction and conceptualizing design ideas for the retail space at Microsoft Store.
Embarking on the journey from comprehensive full-line stores to iconic flagship spaces, encompassing pop-ups to expansive mega-store concepts, I had the privilege of collaborating with an exceptionally talented team of furniture, fixture, and architectural designers. In this dynamic environment, I provided strategic creative direction and contributed to design ideation. Our studio prioritized material design, digital experiences, spatial aesthetics, and the innovation of interactive store facades, reflecting our commitment to cutting-edge and immersive retail environments.
Leveraging 3D renderings to visualize and articulate cutting-edge concepts in retail design.
Employing advanced 3D renderings proves instrumental in providing a vivid and realistic preview of avant-garde retail design concepts. This not only enhances the clarity of the creative vision but also facilitates informed decision-making in the pursuit of innovative and visually captivating retail environments.
A simulation video crafted to offer a visual representation of the Flagship store located on Fifth Avenue in NYC.
This simulation video serves as an immersive tool, providing a detailed preview of the architectural finesse and dynamic atmosphere of the Flagship store on Fifth Avenue in NYC. It captures the essence of the space, allowing stakeholders to envision the unique retail experience it offers.
Microsoft Store Guidelines
The Microsoft Store Guidelines stand as the cornerstone of ensuring not only a seamless user experience but also a consistent and compelling Microsoft brand presence across diverse platforms. These guidelines serve as a comprehensive playbook, meticulously detailing design principles, interactive elements, and visual aesthetics that collectively contribute to a unified and cohesive user journey.
