I help complex organizations transform products, platforms, and teams into experiences that are clear, useful, trusted, and measurably better.
My work spans Microsoft-scale enterprise platforms, AI-enabled experiences, design systems, marketplace transformation, and zero-to-one product creation. I move between executive strategy and product detail, building the conditions for better decisions—for customers, teams, and businesses.
Selected Leadership Work
A selection of work across product transformation, enterprise platforms, responsible AI, design systems, and customer experience.
Modernizing a legacy automotive marketplace
Launching a modern membership experience
Bringing generative AI to business applications
A design system for business applications
Designing trusted experiences for regulated industries
Connecting complex care and business ecosystems
Preserving the stories behind meaningful things
Leading a global product design transformation
Making low-code creation clearer and more accessible
Building a global content system for Microsoft Store’s largest digital canvases.
Building a physical-digital retail ecosystem for Microsoft.
Connecting product launches and seasonal stories across every retail touchpoint.
Writing & Perspective
Essays on design leadership, AI, product strategy, organizational change, and the human judgment behind better products.
Why curiosity and cross-disciplinary range matter again in the AI era.
Why AI-assisted synthesis cannot replace direct contact with real customers.
Why the future of design depends on preserving intent, decisions, and shared context.
What leadership becomes when AI makes execution faster and cheaper.
Designing admin systems, privacy, recovery, and trust as first-class experiences.
What building a real product with AI taught me about judgment, discipline, and taste.
The origin story behind Collectos and designing for memory, meaning, and care.
Connect with me on LinkedIn.