Responsibilities
- Brand Strategy
- Creative Leadership
- Multichannel Campaigns
- Store Design and Visual Merchandising
- E-commerce Experience
- Product Launches
- Collaboration with Marketing
- Budget Oversight
- User Experience (UX) Design
- Market Research and Trend Analysis
Strategic and Innovative Creative Direction for Microsoft Store Retail and Comprehensive Omnichannel Campaigns.
In my role overseeing Creative and Design Direction for Microsoft Store retail and omnichannel campaigns, I’ve spearheaded dynamic and innovative initiatives aimed at elevating brand presence and engaging customers seamlessly across various channels. From concept development to execution, my focus has been on crafting compelling visual narratives and user-centric designs that resonate with the target audience. This includes shaping the aesthetic appeal of physical retail spaces, optimizing online experiences, and strategically guiding the creative elements of integrated marketing campaigns. Through collaborative leadership and a keen eye for design excellence, I’ve contributed to the establishment of a cohesive and impactful brand identity, ensuring that each campaign leaves a lasting impression and aligns with Microsoft’s commitment to innovation and customer-centricity.
In my role as Creative and Design Director for Microsoft Store, I’ve led innovative campaigns to enhance brand presence and engage customers across channels. With a focus on creative briefings and manifestos, I’ve shaped compelling visual narratives for both physical retail spaces and online experiences. My leadership has contributed to a cohesive brand identity, aligning campaigns with Microsoft’s commitment to innovation and customer-centricity.
Back to School Campaign Creative
As the Creative Director for a Back-to-School omnichannel campaign, I assumed a pivotal role in orchestrating a dynamic and visually compelling narrative for both video and photo shoots. Leading the creative direction, I ensured the seamless integration of the campaign across various channels, aiming to resonate with the target audience. From conceptualizing scenes that captured the essence of the Back-to-School theme to directing the visual storytelling process, my role involved coordinating and inspiring a talented team to bring the campaign to life.
Graduation Campaign Creative
I undertook a central role in shaping an impactful and memorable celebration for graduates. My responsibilities involved translating the essence of achievement and transition into a visually compelling narrative across various channels. Guiding the creative direction, I conceptualized and executed engaging content, incorporating a mix of innovative visuals and emotive storytelling.
Holiday Campaign Creative
I played a pivotal role in curating a festive and enchanting experience for our audience. Steering the creative direction, my focus was on crafting visually stunning and emotionally resonant content that captured the spirit of the holiday season. From ideation to execution, I led a talented team in conceptualizing and delivering captivating narratives across diverse channels.
Windows 10, Product Launch Campaign Creative
I’ve had the privilege of shaping a multi-faceted approach to elevate the Windows 10 brand experience. My focus on store design, digital signage, video walls, and omnichannel creative has been instrumental in crafting a seamless narrative that transcends physical and digital realms.
