Microsoft · Design Director, Fluent for Business Applications
I led the studio adapting Microsoft’s design system for complex business applications—creating shared foundations that raised quality while helping product teams move with greater consistency and speed.
Cross-disciplinary studio spanning systems, product UX, brand, and visual design.
Translate Fluent into a practical system for enterprise product teams.
87 products, dense workflows, multiple platforms, and varied customer needs.
The work required a shared product strategy and operating model—not simply a larger component library.
Connected components, patterns, content, brand, and interaction guidance into one system.
Worked with product and engineering teams to make standards useful, adaptable, and actionable.
Used product needs, accessibility requirements, and usage signals to guide priorities.
We connected components, patterns, content, brand and interaction guidance into one practical framework for cross-platform product teams.
We translated Fluent 2 into enterprise-ready patterns for accessibility, dense information, complex decisions and responsive layouts.
We created a coherent identity and icon system for Dynamics 365 and Industry Clouds, supported by clear guidance across form factors.
We unified the Power Platform family through an accessible, recognizable system of related product identities.
We evolved Microsoft’s illustration language for the distinct needs of business and enterprise products.
We used Power Apps, Power Automate and Power Pages to demonstrate how the system could create a more modern, coherent product family.
