Microsoft · Studio Director, Customer Engagement Applications
I led the design organization for Sales, Customer Service, and Marketing—bringing greater coherence to a mature enterprise suite without losing the depth each product required.
60-person organization · 12 teams · 4 time zones
Modernize three core products as one connected suite.
Deep workflows, technical dependencies, and varied customer needs.
The work required shared direction and operating clarity—not simply a series of feature redesigns.
Aligned teams around end-to-end workflows and shared interaction patterns.
Used research, benchmarks, and product signals to guide priorities.
Strengthened reviews, accountability, and cross-team decision-making.
We focused the sales experience on clearer forecasting, relationship health, and reliable activity data—giving sellers better signals without adding more work.
Relationship Analytics and Auto Data Capture turned existing activity into clearer, more trustworthy signals. The goal was less manual entry and better context at the moment of decision.
Research revealed where mobile sellers lost time and context. We redesigned the iOS experience around faster, more focused work across the sales journey.
We simplified experimentation and content creation so marketers could test, learn, and publish without leaving the journey workflow.
