Responsibilities
- Strategic Leadership
- Creative Direction
- Studio Operations
- Manage & direct agencies
- Customer Experience Design
- Customer Research
- Content Pipeline Design
- Content Management
- Content Deployment
A unique digital video wall network; An exceptional opportunity for innovation.
I spearheaded a robust, multi-disciplinary team overseeing strategy, digital content, and experience design for the Microsoft Store Video Wall Network. From streamlining processes and operations to conceptualizing and creatively directing content, we navigated diverse tasks ranging from interactive proof of concepts to orchestrating the scale of the largest video wall photo booth experience. This endeavor stands out as an exceptional highlight in my professional journey, showcasing my passion for impactful and innovative projects.
The Video Wall Case Study
From the project’s inception to the implementation of our initial operational solution (Video Wall 1.0) and the subsequent evolution into a fully automated system with numerous concurrent content and experience workstreams (Video Wall 2.0) and beyond, we meticulously examined every aspect and explored every conceivable idea.
An overview of the Microsoft Store Video Wall solution
Prominent leaders from various sectors within the organization collaborated to ensure the success of the largest retail digital signage network. This video accentuates the challenges confronted, the innovative solutions devised, and the steadfast commitment to maintaining quality and differentiation within the retail landscape.
Halo The Master Chief Collection, an immersive store experience
At the highly anticipated launch event for The Halo Master Chief Collection at the Microsoft Store, a captivating Video Wall Theme stole the spotlight, creating an immersive and unforgettable customer experience. The expansive video wall seamlessly blended cutting-edge technology with the iconic imagery of the Halo universe, enveloping visitors in a larger-than-life display of Master Chief’s heroic exploits and breathtaking landscapes.
Halo The Master Chief Collection, an immersive store experience
The dynamic visuals, accompanied by an immersive sound system, transported attendees into the heart of the Halo universe. The attention to detail in crafting this Video Wall Theme not only showcased the technological prowess of the Microsoft Store but also heightened the anticipation and excitement surrounding the game’s release. Attendees left the event not only with a sense of awe but also with the assurance that Microsoft had gone above and beyond to deliver a truly exceptional and memorable gaming experience.
Full Line Store Virtual Store
Revolutionizing the entire retail model by virtualizing the entire product line and empowering every team throughout the pipeline with the capability to preview content and experiences before deployment in physical stores not only resulted in substantial cost and time savings but also elevated the quality of content and expedited the speed at which we could introduce it to the market.
Flagship Store Virtual Store
The Microsoft Flagship Store in NYC represents the pinnacle of Microsoft Retail excellence. A bespoke virtual store solution, crafted using Unity, facilitates virtual reviews and collaboration seamlessly across different geographies and teams.
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